visual content marketing

Moving Forward with Visual Content Marketing

Harvey Jenkins Marketing Communications Leave a Comment

How to Implement Visual Content onto Your Website

visual content marketing

There is no doubt the world is growing increasingly visual, at least the online world. These days people are far more inclined to view visual content than they are to read textual material. For proof you have to look no further than your Facebook newsfeed. 87 percent of the most-shared posts contain photos, and posts with visual content result in 180 percent greater engagement.

This has created a massive opportunity for marketers to take advantage of, and if you haven’t already, it’s safe to say you’re a little late to the party. But have no fear, as we have discovered 5 great ways to create unique, visual content for your marketing.

5 Ways For You To Use Visual Content in your Marketing

Create an Infographic – Getting increasingly easier to create, infographics are an exciting new form of visual content that has taken the marketing world by storm. You can creatively pack a load if information into an infographic, which can then easily be shared, leading to great direct traffic and backlinks.

Videos – Versatile and easy to share, videos also possess the ability to be shared widely, and are simple to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also excellent for generating traffic and links.

Images and Memes – It’s gotten to the point where a post isn’t really a post without an image or a meme. What’s more, if you take the time to create unique imagery, these have a second, possibly more useful life on sites like Facebook, Twitter, Pinterest and Instagram.

Screenshots – Screenshots are an excellent way to convey social proof. They are drop dead easy to create, and you can easily insert them into many types of posts, or create slideshows with them.

Create Data Drops – Similarly, you can also convey more complex data by making use of charts and graphs to illustrate and amplify your points through visualization. This can make a difficult to get concept much easier to grasp.

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