There was a lot of chatter regarding Google’s introduction of its own social networking unit: Google+. How would it do compared to the likes of Facebook & Twitter? It seems the comparative success of Google+ is still unsettled in regards to conventional social networking. However loyal fans of Google+ may argue that the rather new social media site does fill a certain niche that places it apart from its rivals. Small businesses, particularly, are finding that a Google+ business page can be huge when it comes to marketing and building a credible presence on the web. To tell the truth, Google recently made Google+ business pages virtually obligatory for businesses concerned with keeping up with the web status quo when they announced that Google+ is completely absorbing Google Places, in the shape of Google+ Local. If you’re in position to make that all-important switch from Google Places to Google+ Local, then here are some things you may want to consider:
The Social Piece
Google’s original objective with Google Places was to offer a channel for vendors to interact with their clientele. However, that notion never came to light, as the pages on Google Places were too static and restricted to allow for much back-and-forth communication. Google+ Local is the resolution to that problem, it enables real-time communication between businesses and their patrons. Businesses will now be able to cultivate a following and send direct messages to them, as well have regular updates via posts. Furthermore, both businesses and customers will be able to sift, explore, and organize their contacts in Google + circles.
More Ways to Unite
As a substitute for showing a business’ page in a list of search engine results, Google will present web browsers with added interactive Google + Local pages using several different possibilities. In addition to Google search engine results pages, Google + Local listings will also become visible while users search Google Maps and Google+, and also when they use of Google mobile apps.
New Appraisal Ratings
While Google Places had 5-star scales to communicate average user review ratings, the new Google + system makes use of what’s called the Zagat score. The Zagat score is more complete – counting marks for a number of categories associated with each precise type of business – and the 0 to 30 range is consequently more diagnostic of a business’ rating on a complete range of factors.
Take advantage of all Google+ has to offer you and your business by using the help of capable professionals like us, Duzio Ink Marketing. We can be reached by phone, at (888) 930-2316, or click here to learn more.
