I was recently contacted by a HVAC company in San Antonio with the usually request. “Build me a website so that my phone rings.” A website is cool and a great part of a marketing strategy but for many local businesses to include contractors, a website is just a small piece of puzzle. There are literally hundreds of ways to attract contractor leads to your business in today’s digital world. I put together a video where I’ve outlined one free, simple way to get contractor leads that will call you. I would say that it’s free but your time is valuable so I’ll say that the only cost is some of your time to do it properly. Read more

Online reputation management is monitoring your brand and image online and suppressing false and negative information in order to ensure a positive impression on potential and existing customers.

Recently I was doing a review of one of my prospects online reputation and discovered something amazing.  Before I share that discovery I’ll provide some background.  This company is third generation organization that has successfully thrived up until 2008.  The owner informed me that in 2007 they needed four crews to keep up with business but since that year sales have gone down year after year and in 2013 they’re down to just one crew along with a average loss of Read more

Being found on LinkedIn is important if you’re in the business of providing a service that fills a need.  LinkedIn is the world’s largest networking platform in the world.  The people that use this service use it for one purpose only: to network with people who they can fill a need for or who can fill a need for them.  Watch this video to see how in 20 minutes you can be found by more people online.

Happy Networking

There was a lot of chatter regarding Google’s introduction of its own social networking unit: Google+. How would it do compared to the likes of Facebook & Twitter? It seems the comparative success of Google+ is still unsettled in regards to conventional social networking. Read more